Target Will Soon Accept Mobile Payment
2019-01-30 13:19 Wednesday
Target recently announced that it will soon accept Apple Pay, Google Play, Samsung Pay as well as "contactless cards" from Mastercard, Visa, American Express and Discover in all of its stores.
Apple claims that in addition to 1,850 Target stores in the U.S., Apple Pay will be accepted at more than 7,000 Taco Bell stores, Hy-Vee supermarkets in the Midwest, around 3,000 Speedway convenience stores, and more than 2,200 Jack in the Box locations.
Apple Pay is now accepted at 74 of the top 100 merchants in the U.S. and 65 percent of all retail locations across the country. Last year, Costco completed the rollout of Apple Pay in more than 500 of its U.S. stores. CVS Pharmacy and 7-Eleven have also come on board.
"Target's move to accept contactless payment methods is a significant advancement for Apple Pay and other digital wallets," said Jordan McKee, an analyst. "This is important because Target is a major merchant with a large U.S. footprint and is characterized by high customer visit-frequency. Acceptance of Apple Pay by merchants with high customer visit-frequency means there is a greater likelihood that the process of 'tapping to pay' will become habitual for shoppers. While consumer adoption remains tepid, merchant acceptance is growing." he added.
"Whether customers are buying everyday household items, groceries, snacks for a road trip or grabbing a quick meal, Apple Pay is the easiest way to pay in stores, while also being secure and faster than using a credit or debit card at the register," said Jennifer Bailey, Apple's vice president of Internet Services. "We're thrilled even more customers will be able to pay at their favorite stores and restaurants using the Apple devices that are always with them."
The rollout of Apple Pay, Google Pay, Samsung Pay and contactless cards at Target will take place over the next several weeks.