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SOHO Coffee Embraces Mobile Payment

2019-01-30 13:04 Wednesday

SOHO Coffee, which opened its first store in Cheltenham in 1999 and now has a global presence, recently announced its partnership with Europe's fastest growing mobile payment and loyalty marketing platform, Yoyo, to create a new payments and loyalty app experience for its customers.

SOHO Coffee

The new fully branded Yoyo-powered app, which is available for both IOS and Android devices, will be rolled out at all SOHO Coffee-owned stores in the UK, providing customers with secure, end-to-end mobile payment, automated loyalty points, SOHO product rewards, and digital receipts immediately after payment. Customers will instantly earn 100 loyalty points for every £1 they spend through the new app.

Customers will then be able to exchange their points for a range of SOHO drinks and food on the platform.

"Having thought long and hard about how we can best reward our loyal customers, we believe our new in-app points rewards scheme fulfils this simply and conveniently. Being able to connect with customers and generate tailor-made, relevant benefits is a win-win for everyone and will strengthen long term relationships with our valued customers", Penny Manuel, SOHO's Managing Director said.

Harnessing Yoyo's unique CRM technology, SOHO Coffee Co. hopes to deliver the most relevant, personalised and rewarding in-store experiences available.

Michael Rolph, co-founder and CEO at Yoyo, said: "We're delighted to be working with SOHO Coffee Co., which is utilising purchasing behavior to instantly and personally reward all of their valued customers. It is this strategy that adds real value to the customer experience, drives in-store footfall and, crucially, increases CLV."

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